Search engines

• Clean structure: one h1 per page, headings in order, real links for every article, section and topic, and breadcrumbs on every page.
• Structured data: every article carries schema.org Article data (title, author, publication and update dates, your help center as publisher), and every page with breadcrumbs carries a BreadcrumbList, which search engines can show instead of the plain address.
• Zendesk's own SEO: titles, descriptions, canonical addresses, language alternates (hreflang) and the sitemap come from Zendesk and are unchanged.
• Speed: no blocking scripts, and only the fonts you picked.
• Readable on phones: no sideways scrolling on any page, even with long words and wide tables.

To write titles and descriptions that search well, see Zendesk's guide to help center SEO.