- Clean structure: one
h1per page, headings in order, real links for every article, section and topic, and breadcrumbs on every page. - Structured data: every article carries schema.org
Articledata (title, author, publication and update dates, your help center as publisher), and every page with breadcrumbs carries aBreadcrumbList, which search engines can show instead of the plain address. - Zendesk's own SEO: titles, descriptions, canonical addresses, language alternates (
hreflang) and the sitemap come from Zendesk and are unchanged. - Speed: no blocking scripts, one home picture, and only the fonts you picked.
- Readable on phones: no sideways scrolling on any page, even with long product names and wide size tables.
Shoppers often search the web for your store's name plus "returns" or "shipping". Name your topics and articles the way shoppers say it (Returns and exchanges, How long does shipping take?) and your answers are easier to find. To write titles and descriptions that search well, see Zendesk's guide to help center SEO.